7 Dog Grooming Website Must-Haves
Your dog grooming skills might be top-notch, but if your website doesn’t reflect that, you could be losing potential clients before they even pick up the phone (or click the booking link). A good dog grooming website doesn’t just look cute, it works hard behind the scenes to attract new clients, build trust, and save you time.
Here are 7 must-haves every dog grooming website needs to make sure you're not missing out:
1. Clear Services & Pricing
Dog parents want to know what you offer, how much it costs, and whether their pup is a fit. List your services (like full grooming, nail trims, de-shedding, etc.) clearly and transparently. If you don’t want to list exact prices, at least include a starting price or a range.
2. Online Booking or Inquiry Form
If someone has to call, wait for a response, or message you on Facebook, chances are they’ll move on to someone with an easier system. An online booking system or contact form lets people act in the moment, right when they’re interested.
3. About You + Your “Why”
3. About You + Your “Why”
People aren’t just hiring a dog groomer, they're trusting someone with their furry family member. A short, heartfelt “About” section with a photo of you (or your team) goes a long way toward building connection and trust. Share what got you into dog grooming, what you love about it, and anything special about your approach.
4. Mobile-Friendly Design
Most people are looking you up on their phones, especially when their dog is shedding all over the car and they need help now. If your site doesn’t load quickly or look good on a phone, they’ll bounce. Make sure text is easy to read, buttons are big enough to tap, and images don’t take forever to load.
People aren’t just hiring a dog groomer, they're trusting someone with their furry family member. A short, heartfelt “About” section with a photo of you (or your team) goes a long way toward building connection and trust. Share what got you into dog grooming, what you love about it, and anything special about your approach.
5. Real Client Testimonials
Social proof is powerful. A few kind words from happy dog parents can make someone feel 10x more confident in choosing you. Include short testimonials with names, pet photos, or even links to Google Reviews. Not sure how to ask? Just text your regulars: “Hey! If you’ve loved your pup’s groom, would you mind writing a quick review for my dog grooming website?” Learn more ways to ask for reviews with this blog article.
6. Photos That Show Off Your Work
Before-and-after shots, dogs with bows, wagging tails in the tub—it all helps visitors picture their own pet in your care. High-quality grooming photos build trust and show your attention to detail. No need for pro gear. A good smartphone photo with natural light works wonders. Learn how to take great dog grooming before-and-after photos from this guide.
7. Clear Location + Service Area
This seems obvious, but it’s one of the top things groomers forget. Make it crystal clear what city you're in, whether you're mobile or salon-based, and what areas you serve. Bonus points for embedding a Google Map and listing nearby neighborhoods or zip codes.
Final Sniff of Advice
Your website is often your first impression and in a service-based business like dog grooming, that impression can be the difference between someone booking you or scrolling to the next groomer.
Want help creating a dog grooming website that’s as polished as your pups? At Pixels Unleashed, we specialize in dog grooming websites that look good, work hard, and attract the kind of clients you actually want.
