Facebook vs. Website: What Your Dog Grooming Biz is Missing

Let’s talk real talk: if you’re running your dog grooming business only through a Facebook page, you’re definitely not alone. It’s free, it’s familiar, and it feels like “enough” to get by.
But here’s the truth—getting by and standing out are two very different things.

So let’s break down the pros and cons of relying on Facebook alone and why adding a professional website could be the best decision you make for your grooming biz.

🐾 The Perks of Having a Facebook Page

✅ It’s Free
Facebook won’t charge you a dime to set up your business page. That’s a huge win when you’re just starting out.

✅ Built-In Audience
Almost everyone is already on Facebook. You can easily reach local pet parents, share updates, and respond to messages without needing a tech degree.

✅ Social Proof
Clients can leave reviews, tag your page, and share cute before-and-after grooming pics, which helps build credibility (and makes for great promo material!).

✅ Quick Engagement
You can chat with potential clients via Messenger, post flash specials, or upload new photos anytime.

😬 The Catch? Facebook Has Some Major Limits

❌ You Don’t Own Your Page
Facebook owns your space. If they decide to change the algorithm, restrict reach, or—worst-case—suspend your page, your whole business can vanish overnight.

❌ Limited Customization
Your page looks pretty much the same as every other dog groomer’s. There’s only so much you can do to make your brand pop.

❌ Not Everyone Uses Facebook
Believe it or not, there’s a growing number of people who don’t have (or don’t check) Facebook. If that’s your only presence online, you’re missing out on those clients entirely.

❌ No Real Booking System
Unless you’re using third-party tools, Facebook isn’t built for easy, seamless booking. That means more back-and-forth messages, missed appointments, and a lot more time spent juggling logistics.

🐶 Why a Website is a Game-Changer for Dog Groomers

✔️ You’re the Boss of It
A website is your turf. You’re not at the mercy of changing social media rules. It’s a space you control 100%.

✔️ You Look Legit AF
Let’s be real: nothing says “professional” like a clean, well-designed website. It gives the impression that you’ve been doing this for a while—even if you just went solo. (Hint: that confidence = trust = bookings.)

✔️ All Your Info, All in One Place
Your services, prices, hours, location, reviews, contact form, gallery—it’s all organized and easy to find. No more digging through old posts or buried DMs.

✔️ Booking Becomes a Breeze
We can integrate scheduling tools so your clients can book online 24/7—without the endless back-and-forth. Total time-saver.

✔️ Boosts Your Visibility
Google LOVES websites. Having one means you can show up in search results when people are looking for local groomers. Facebook alone just doesn’t cut it for SEO.

The Best of Both Worlds

You don’t need to ditch your Facebook page—it’s a great marketing tool! But pairing it with a professional website? That’s the power move.

Your website becomes the heart of your online presence, and Facebook can drive traffic to it. Together, they make your biz feel seamless, strong, and seriously established.

And yep—Pixels Unleashed can build you a website that reflects your vibe, showcases your talent, and makes your business look every bit as amazing as the work you do on those pups.

Ready to upgrade from “just Facebook” to full-on boss mode?
Let’s make your dog grooming business look as professional online as you are in real life.