How to Get Found Online When Searching “Dog Groomer Near Me”

Let’s talk about something every dog groomer needs to know: how to show up online when someone in your area is searching for a dog groomer.

Because let’s face it—pet parents don’t flip through the Yellow Pages anymore. They pull out their phones, type in “dog groomer near me,” and click on the business that looks:

• Legit

• Local

• And easy to book with

So how do you make sure you show up instead of someone across town?

It all comes down to a website that’s optimized for search engines (aka SEO). Let’s break it down.

Why SEO Matters for Dog Groomers

SEO (Search Engine Optimization) is what helps Google know who you are, what you do, and where you do it.

When your website is built with SEO in mind, it tells search engines:

• “Hey, I groom dogs!”

• “I’m in [City, State]!”

• “I specialize in doodles, small breeds, seniors, etc.”

So when someone in your area types “dog groomer near me,” your site has a much better shot at showing up.

No SEO? Your business might as well be invisible online—even if you’re amazing at what you do.

Use Your Location in All the Right Places

A well-optimized website doesn’t just say, “Hi, I groom dogs.”
It says, “Hi, I groom dogs in Charlotte, North Carolina—especially in the Plaza Midwood and NoDa neighborhoods.”

That location info should be included naturally in places like:

• Your homepage headline (“Dog Grooming in Asheville, NC”)

• Your about section (“Serving the West Asheville neighborhood”)

• Your SEO title tags and descriptions

• Even your image names (like west-asheville-doodle-groom.jpg)

This helps Google confidently connect you with local pet parents searching for exactly what you offer.

Highlight What Makes You Special

Highlight What Makes You Special

“Dog groomer” is a general term. But what if you specialize in:

• Nervous or senior dogs?

• Creative cuts?

• Mobile grooming?

• Hand stripping?

• Doodles and double coats?

Including those specialty keywords throughout your site helps attract clients looking for exactly that.

For example:

“Gentle grooming for anxious dogs in downtown Portland”
“Expert doodle grooming in Houston’s Heights neighborhood”
“Mobile pet grooming for large breeds in Tempe, AZ”

This not only boosts your SEO, but builds trust with clients before they ever click “Book Now.”

Bonus: Add Testimonials That Include Location Names

If your happy clients are comfortable with it, include reviews that casually mention where they’re from.
Example:

“So glad we found Sarah’s Grooming in South Austin! Our Bernedoodle always looks amazing.”

These little mentions help reinforce your local presence in Google’s eyes—and in potential clients’ minds.

Ready to Get Found in Your City?

Here’s the good news: you don’t have to figure out SEO or dog grooming website design alone.

At Pixels Unleashed, we create beautiful, easy-to-use Squarespace websites that are fully optimized to get found—with your services, your city, and your unique specialties front and center.

No tech overwhelm. Just a site that works while you work.

Want a Dog Groomer Website That Gets You Found?

Let’s build a custom site that shows off your skills and brings in local clients ready to book.
Whether you serve one neighborhood or an entire city, we’ll help you stand out in search.

Contact Pixels Unleashed today and let’s make your business easy to find—right where you are.