How to Sell In-Store Gift Cards for Your Dog Grooming Business
The holidays are coming up and gift cards can be a real lifesaver for your clients and for your dog grooming business. They bring in extra revenue, attract new clients, and let pet parents give a thoughtful gift even if they aren’t sure what grooming service to pick.
If you want to offer in-store gift cards, here’s what you need to know to make it simple and effective.
Choosing a Gift Card Provider
There are a few ways to handle in-store gift cards for your dog grooming business. You can go old school with physical cards, or use a provider that tracks balances and makes things easier for you. Some popular options for small businesses include:
Square Gift Cards – If you already use Square for payments, this is an easy option. You can sell physical or digital cards and track them through your account.
Shopify or Other POS Systems – If you have a point-of-sale system that supports gift cards, it can handle sales, balances, and reporting for you.
Local Print Shops or Custom Card Companies – For physical-only cards, you can order custom cards with your logo and keep track manually or with a spreadsheet.
Each option has pros and cons. Digital gift cards are easier to track and less likely to get lost, but some providers charge fees. Physical cards feel more personal but require more management.
How In-Store Gift Cards Work
Selling in-store gift cards for your dog groomer business is pretty straightforward. You’ll need:
A set of cards or vouchers
A system to track balances (POS, spreadsheet, or app)
A clear policy for use (expiration dates, services included, etc.)
When a client buys a card, you note the amount and keep track of it. When the recipient uses the card, you deduct the amount from the balance. Simple in theory, but if you’re busy during the holidays, it can get tricky keeping everything straight.
Tips for Promoting In-Store Gift Cards
Display them prominently in your reception area or near the door
Package them festively with bows, envelopes, or a small holiday note
Mention them at checkout or when booking appointments
Include a line in appointment reminders or emails letting clients know gift cards are available
These small touches can make a big difference in sales and make clients feel like the gift card is a special present, not just a piece of plastic.
An Easier Alternative: Sell Gift Cards Online
If tracking physical cards or paying fees to gift card providers feels expensive or complicated, there’s another option. Selling gift cards online through a website Pixels Unleashed designs for you can make everything easier.
With an online gift card page:
Clients can buy gift cards instantly, any time of day
You can easily track balances and sales in one place
Cards can be used for multiple occasions, not just holidays but also birthdays, anniversaries, or “just because” gifts
You save time, reduce mistakes, and cost less than some in-store systems
By combining a polished online gift card page for your dog grooming business with your in-person promotions, you can maximize sales and give your clients the convenience they want without extra stress for yourself.
Gift cards are one of the easiest ways to grow your dog grooming business and delight your clients. Whether you stick with in-store cards or make them available online through a dog groomer website we design for you, the key is making them visible, easy to buy, and easy to use.
