Tips for Writing a Dog Groomer Blog on Your New Squarespace Website

So, you’ve just launched your beautiful new website—yay!
Your services are listed, your booking system is running, and clients can finally find you online.

Now what?

It’s time to start blogging.
Wait… blogging? As in… writing? Yep!

Regular blog posts can help your dog grooming website:

• Show up higher on Google

• Bring in more local traffic

• Build trust with potential clients

• Answer FAQs (so you don’t repeat yourself in the DMs)

If the thought of blogging feels a little overwhelming, don’t worry—we’ve got some simple, dog-groomer-friendly tips to get you started.

1. Write Like You Talk

You don’t need to sound like a fancy journalist. Just be yourself.

Blogging is simply a way to share:

• Your knowledge

• Your personality

• And what makes you different

Pretend you’re talking to a new client who’s nervous about their dog’s first groom. That’s the tone you want.

2. Answer Real Questions You Get All the Time

If a client has asked it, chances are other people are Googling it.

Examples:

• “How often should I get my doodle groomed?”

• “What should I do before my dog’s grooming appointment?”

• “What’s the difference between a full groom and a tidy-up?”

Each of those could be a helpful blog post—and helps position you as the go-to expert in your area.

3. Mention Your Location Naturally

Search engines love when you mention your city and services.

Instead of just saying:

“I groom dogs of all sizes.”

Say something like:

“As a dog groomer in Austin, Texas, I work with pups of all sizes—from nervous rescues to curly-coated doodles.”

Do this a few times per post, and your SEO will thank you. 🙌

4. Keep It Short and Sweet

You don’t have to write a novel. In fact, 300–600 words is perfect for most blog posts.

That’s about:

• 4–6 paragraphs

• A few helpful tips

• A call to action (more on that below!)

Blogging isn’t about being long—it’s about being useful.

5. End with a Clear Call to Action

Don’t leave readers wondering what to do next.

Wrap up your post with something like:

“Looking for a groomer in [City, State]? Book your dog’s appointment online today—I’d love to meet you both!”

Or:

“Got questions about your pup’s coat? Reach out—I'm happy to help!”

Your blog should gently guide people toward trusting—and booking—you.

Feeling Overwhelmed? We’ve Got You.

If writing blogs sounds like just another thing on your already-full to-do list...
Or if you’re staring at a blank screen wondering what to say...

We offer blog writing services too!

At Pixels Unleashed, we don’t just design stunning Squarespace websites for dog groomers—we also offer done-for-you blogging that:

• Boosts your SEO

• Highlights your expertise

• Connects with local pet parents

• And keeps your website active (which Google loves)

So if you’re ready to grow your dog grooming business but aren’t sure where you’ll find the time to write…

Check out our blog writing services here. (Scroll down the page until you find the blogging section.)
We’ll handle the words—so you can get back to the dogs.