Website Analytics for Dog Groomers
If you’re a dog groomer with a website (or thinking of getting one), here’s something you can’t afford to ignore: website analytics.
Before your eyes glaze over—don’t worry! This isn’t some techy deep-dive filled with jargon. At Pixels Unleashed, we build Squarespace websites specifically for dog groomers, so we know exactly how to make data simple, helpful, and impactful.
Whether you want more paw-some clients or just want to know how your dog groomer website is doing, this guide is your best friend.
What Is Website Analytics (and Why Should Dog Groomers Care)?
Think of Squarespace Analytics like a window into your business. It's how you can see:
Who’s sniffing around your website
What pages they’re checking out
How they found you
And whether they’re sticking around—or bouncing off faster than a wet dog after a bath
When you understand what’s working (and what’s not), you can make smarter decisions that grow your grooming business faster—with less guesswork.
Top Squarespace Analytics Every Dog Groomer Should Track
Here’s a quick guide to the analytics that matter most to grooming businesses:
1. Traffic Overview
What it tells you: How many people are visiting your dog groomer website.
Why it matters: If your site traffic is growing, it’s a good sign your online presence is barking up the right tree. If it’s not, it might be time to invest in SEO or marketing.
2. Traffic Sources
What it tells you: How people are finding you (Google search, Facebook, Instagram, direct link, etc.)
Why it matters: You’ll learn where to double down on dog grooming marketing. Are most people coming from Instagram? Great—maybe it’s time for more before-and-after grooming reels!
3. Top Pages
What it tells you: Which pages are the most visited on your dog groomer website.
Why it matters: If your pricing or services page is the most popular, make sure it’s clear, current, and easy to book from. Make sure there’s a button near the top of your home page for it or move some of that info directly to your homepage. Think of using these insights to polish your most-viewed content.
4. Device Type
What it tells you: Are your visitors using mobile phones, tablets, or desktops to visit you dog groomer website?
Why it matters: Most pet parents are scrolling from their phones. If your site isn’t mobile-friendly (ours always are!), they’ll bounce off quicker than a dog spotting a squirrel.
5. Search Keywords
What it tells you: What people are typing into search engines to find your dog groomer website.
Why it matters: These keywords help you understand what dog parents are looking for—and how to tailor your website content and blog posts to match.
6. Bounce Rate
What it tells you: The percentage of people who visit your dog groomer site and leave without clicking anything.
Why it matters: A high bounce rate may mean your site needs faster loading, better messaging, or a clearer call to action (like “Book a Bath Today”).
How Analytics Help You Grow Your Dog Grooming Biz
When you keep an eye on your Squarespace Analytics, you can:
Test new ideas: Added online booking? See if more clients follow through.
Refine your services page: Learn what dog grooming packages get the most attention.
Run promotions with purpose: Know exactly where to share your deals for maximum reach.
It’s not about doing more—it’s about doing what works.
No Website Yet? Or Not Sure Yours is Working?
If you’re reading this and thinking, “My website isn’t doing all that...”—then it might be time for a fresh design.
At Pixels Unleashed, we specialize in Squarespace websites for dog groomers. We don’t just make your site look beautiful (though we definitely do that)—we build it to bring in more dog parents, show off your brand, and help your dog grooming business grow.
We also make sure your analytics are set up and easy to understand—so you’re never left in the dark.
Ready to Unleash Your Dog Groomer Website’s Full Potential?
Whether you need a dog groomer website, a refresh, or just want someone to help you understand what’s going on under the hood, we’re here for it.
Let’s make your dog grooming business stand out—and get seen.
Contact Pixels Unleashed today for a website that wags tails and drives bookings.
