What Pet Parents REALLY Look for When Choosing a Dog Groomer Online
If you’re a dog groomer trying to attract more clients, you might assume pet parents are just looking for someone who’s good with dogs and charges a fair price.
And while those things definitely matter… they’re not the only things that influence someone’s decision.
The truth is, when pet parents are scrolling online trying to find a dog groomer, they’re looking for a feeling—a sense of trust, ease, and confidence that their pup will be in good hands.
Let’s break down exactly what they’re looking for when they land on your site (or your competitor’s) and how you can make sure your dog grooming business stands out.
1. A Clear, Professional Website
Before they read your reviews or check your prices, pet parents are noticing one thing: how your dog groomer website makes them feel.
Does it look clean and professional?
Is it easy to find what they need?
Does it feel like you care as much about humans as you do about dogs?
A well-designed website builds instant trust.
A cluttered or outdated one? Makes them click away.
Your dog groomer website is your first impression. Make sure it’s one you’re proud of.
2. Location, Location, Location
Pet parents want to know:
Are you close enough to make regular visits easy?
That means your site should clearly show:
Your city and state
The neighborhoods or areas you serve
Whether you’re mobile, salon-based, or home-based
Bonus: This also helps your dog grooming site show up in Google when people search things like “dog groomer near [neighborhood]”!
3. Specialties That Match Their Dog
Every dog is different—and so is every groomer.
Pet parents are looking for someone who understands their dog’s needs. That might mean:
Doodle-specific grooming
Seniors and nervous dogs
Creative cuts or hand scissoring
Large breed experience
Puppy’s first groom
Your dog groomer website should clearly share what you specialize in so they know you’re the right fit before they ever message you.
4. Photos That Show Real Results
Forget stock photos.
Pet parents want to see:
Your actual grooming work
Before & after transformations
Dogs that look relaxed, clean, and happy
This builds trust fast and shows you really know your stuff.
A gallery of your grooms is one of the most powerful parts of your dog groomer website.
5. Easy-to-Find Booking Info
Even if someone loves your work, they won’t book if it’s confusing or hard to figure out how.
A great dog grooming website includes:
Clear “Book Now” buttons
Service and pricing details
Policies and what to expect
FAQ section for first-time clients
Pet parents are busy. If booking is easy, you’re more likely to earn their business.
Bottom Line: It’s Not Just About the Dogs—it’s About the Experience
When pet parents look for a dog groomer online, they’re not just comparing prices or hairstyles.
They’re looking for someone they can trust with their family member.
That trust starts the second they land on your website.
Want a Site That Pet Parents Love at First Click?
At Pixels Unleashed, we design custom websites just for dog groomers. Your site won’t just be pretty—it’ll be:
Mobile-friendly
Easy to navigate
SEO-optimized with your city, services, and specialties
Built to book you more clients, more often
👉 Ready for a website that helps pet parents choose you? Let’s build it together.
