Your Pet Business Needs an “About” Page to Get More Customers
If you own a pet business, whether it’s dog grooming, dog training, pet supplies, dog walking, veterinary services, dog boarding, or dog daycare you’re not just selling products or services. You’re building relationships with pet owners who want to trust you with their furry family members. And one of the most effective ways to build that trust? An “About” page on your website.
That’s right! It’s time to stop hiding behind your products and services and introduce yourself to the world. Your “About” page isn’t just a section on your website—it’s one of the most powerful tools for attracting and retaining customers. Let’s take a closer look into why that humble “About” page is so crucial and how I can help you integrate it into your pet business website to make it work for you.
1. It Humanizes Your Business
People don’t just want to buy from businesses—they want to connect with the people behind them. Think about it: Would you rather hand over your beloved pet to a faceless corporation or to a friendly, passionate pet lover who clearly cares about their well-being? I think we all know the answer.
Your “About” page is where you get to show off your personality and values. Share the story of why you started your business, what drives you, and what sets you apart from the competition. Is it your lifelong love for animals? Your professional experience in pet care? Or maybe it’s your passion for making pets’ lives better, one tail wag at a time. Let your customers know that they’re supporting a business that genuinely cares.
2. It Builds Trust (The Key Ingredient in Pet Care)
Trust is everything when it comes to choosing a pet service. Whether it’s trusting you to walk their dog, give their pet a haircut, or keeping their fur baby entertained while they’re away, pet owners need to feel comfortable with you. The “About” page is your chance to show your customers why they can trust you.
Introduce your team, share your qualifications, and highlight any relevant certifications or experience. If you’ve worked with a wide range of pets or have specific training in animal care, make sure to mention it. You can even add a little fun fact about yourself, like how many pets you have at home or your favorite dog breed. These personal touches create a deeper connection with your audience.
3. It Helps You Stand Out From the Competition
The pet care industry is full of competition, and your “About” page is the perfect place to distinguish yourself from the pack. This is where you can talk about what makes your business different—whether it’s your unique services, special accommodations, or your approach to pet care. Highlight your core values and why they matter. Do you prioritize eco-friendly products? Are you known for your one-on-one attention to each pet? Make sure potential customers understand what makes you the best choice for their furry friends.
By telling your story, you’re showing your passion for the business, which is something generic service descriptions can’t do. This personal touch is often what transforms a casual website visitor into a loyal customer.
4. It Helps with SEO (Search Engine Optimization)
Yes, your “About” page can help you get more customers by improving your visibility online! By including keywords relevant to your pet business—such as “dog grooming in [your city]” or “best pet daycare near me”—you increase your chances of showing up in search engine results. When people search for pet care services in your area, an optimized “About” page can help Google and other search engines understand what you do, which boosts your chances of being found.
I can help you make sure your “About” page is not only compelling but also optimized for SEO. It’s all about making sure your business shows up when potential customers are searching for services like yours.
But I only have a One-Page Website!
That’s totally okay! Just adding an “About” section to your one-page pet business website will still accomplish all of the above to bring you more customers. Click here for a sample of how I added an “About” section to a pet bakery website so you can get an idea of what it will look like.
If you prefer a one-page website to save money or to keep things simple then check out Pixels Unleashed One-Page Website Offer.
5. It Encourages Customer Connection and Engagement
An “About” page isn’t just about you—it’s also about making customers feel heard and understood. By sharing your story and your values, you create an emotional connection. Customers want to know that you care about their pets as much as they do. A well-crafted “About” page can make customers feel like they’re part of something bigger: a community of pet lovers who share the same passion and values.
You can also use your “About” page to encourage engagement. Maybe you invite customers to follow your journey on social media, sign up for your newsletter, or even share their own pet stories. Engagement builds loyalty, and a loyal customer is much more likely to recommend your services to others.
Let’s Get Started on Creating an “About” Page That Converts!
A compelling “About” page is one of the easiest (and most effective) ways to build trust, connect with customers, and boost your visibility online. Ready to create an “About” page that will help you stand out and attract more customers?
Now you know how crucial an “About” page is for your pet business website. But how do you make sure it hits all the right notes? That’s where I come in! As the owner and web designer at Pixels Unleashed, I specialize in crafting websites that tell your unique story while engaging your audience.
Here’s how I can help:
Tailored Design: I’ll work with you to design an “About” page that fits your brand, voice, and personality. Whether you want it to be warm and friendly, professional, or a mix of both, I’ll make sure it aligns with your business values and the customers you want to attract.
Engaging Content: Not sure what to say on your “About” page? No problem! I’ll help you write content that’s both engaging and authentic. Together, we’ll craft a story that resonates with your customers and builds trust.
SEO Optimization: I’ll make sure your “About” page is optimized for search engines, helping you rank higher and get discovered by more pet owners in your area.
Integration with Your Website: Your “About” page won’t just be a standalone piece—it will be integrated into the design of your entire website. I’ll ensure that it flows seamlessly with the rest of your site, making it easy for customers to navigate and find the information they need.
Let’s work together to design a website that showcases your passion for pets and your commitment to excellent service. Reach out to me today, and let’s get started on making your pet business the go-to choice in your community!
